News travels through cyberspace at hyper-speed. A minor incident in a classroom can become a major national story in a matter of minutes. Crisis situations can unfold with eyes watching from every country on earth. Camera phones and text messaging ignite the frenzy; blogs and social-networking websites inflame the rumors. Reality is often missing in the virtual world.
- You can’t hide a story in this networked world, but with proactive actions you can change the outcome of its exposure.
- This is a new day in communicating during a minor event or a major crisis. It requires a new way of thinking, planning and operating.
- Learn strategies to handle emergencies effectively
Seminar Highlights
- How to use the media rather than be abused by it
- How to use new technologies to expedite your message
- Specific strategies to:
- Contain the news of an incident
- Control the communications
- Calm the internal and external communities
Presenters:
David Voss has handled corporate crises – like the day Coors Beer discovered a dead mouse in a bottle – and counseled hundreds of clients on working with the media. His firm provides training for crisis and day-to-day media management, including recent coaching sessions with high-level University of Florida officials.
Sheila Weiss was the Public Information Officer for Sarasota County Public Schools when President Bush came for a friendly visit – on September 11, 2001. A day of reading to children turned into one of our nation’s worst days in history.
